Table of Contents

Executive Summary

TLDR, here’s what has been cooking across the week:

• Pod Updates:
  • LCS Pod: Total ad spend of $130,000+. Key campaigns:
    • Ajio: $49,213 spent on branding and luxe campaigns.
    • Myntra: $41,735 spent on Big Brand Bash.
    • Swiggy: $15,490 on food campaigns.
  • MCS Pod: Total spend $20,000+.
    • Ray-Ban: Top spender at $7,832.
    • A23: $6,523 spent on gaming sector expansion.
  • Brand & Agency Pod: Campaign quality control, MMP integration, client engagement for brands like Mankind, Matrimony, Levis
• Productivity Gains: Automated reports save 20 hours/week; automated scheduling reduces turnaround time by 40%.
• Team Activity: Engaged 24/7, including weekends and late hours (total outside working hours support 24 hrs).
• Key Ask: Google Tag Manager training

Key Updates on Pod

These are updates on pods.

LCS POD:

• Key Brands: Ajio, Myntra, Swiggy
• Total Ad Spend: $130,000+

MCS POD:

• Key Brands: Libas, Ray-Ban, A23
• Total Ad Spend: $20,000+

Brand & Agency POD:

• Key Brands: Mankind, Matrimony, Levis