Table of Contents
Executive Summary
TLDR, here’s what has been cooking across the week:
- Pod Updates:
- LCS Pod: Total ad spend of $130,000+. Key campaigns:
- Ajio: $49,213 spent on branding and luxe campaigns.
- Myntra: $41,735 spent on Big Brand Bash.
- Swiggy: $15,490 on food campaigns.
- MCS Pod: Total spend $20,000+.
- Ray-Ban: Top spender at $7,832.
- A23: $6,523 spent on gaming sector expansion.
- Brand & Agency Pod: Campaign quality control, MMP integration, client engagement for brands like Mankind, Matrimony, Levis
- Productivity Gains: Automated reports save 20 hours/week; automated scheduling reduces turnaround time by 40%.
- Team Activity: Engaged 24/7, including weekends and late hours (total outside working hours support 24 hrs).
- Key Ask: Google Tag Manager training
Key Updates on Pod
These are updates on pods.
LCS POD:
- Key Brands: Ajio, Myntra, Swiggy
- Total Ad Spend: $130,000+
MCS POD:
- Key Brands: Libas, Ray-Ban, A23
- Total Ad Spend: $20,000+
Brand & Agency POD:
- Key Brands: Mankind, Matrimony, Levis